Tourism

I’ve had the pleasure of shaping engaging work across the tourismsector, creating campaigns for some of Ireland's most iconic destinations. Over a 10-year period, I’ve collaborated extensively with Fáilte Ireland, developing social and digital campaigns that bring the magic of Visit Dublin, the Wild Atlantic Way, and Ireland’s Hidden Heartlands to life.

My experience spans a wide mix of media, deliverables, and scale. I’ve enjoyed a 15-year creative partnership with the Guinness Storehouse, crafting everything from detailed website work to Through the Line (TTL) campaigns. I also had the unique opportunity to help introduce a new era for a beloved national attraction, working on the high-profile launch and rebranding campaign for Emerald Park (formerly Tayto Park).

Tourism is all about capturing the imagination, so my goal is to create visually compelling, welcoming stories that inspire people to step out and explore. Whether I’m building digital concepts from the ground up for regional tourism or rolling out a nationwide rebrand for a major theme park, my approach is adaptable, deeply rooted in a high standard of craft, and focused on connecting a destination's unique spirit with beautifully executed work.

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