Dublin, IRE
As part of Smurfit Kappa's 'Better Planet Packaging' campaign, we set out to create a hero image that would grab attention and help communicate the ambition of the campaign. Together with the incredibly talented team at Taylor James London we crafted this unforgettable image of a whale completely made from waste that finds its ways into our oceans every day.
Smurfit Kappa's "Better Planet Packaging" campaign focuses on creating more sustainable packaging solutions to help reduce the environmental impact of packaging waste. The goal is to design and promote packaging that is recyclable, renewable, and made from responsibly sourced materials.
