Motor

With a proven track record of shaping award-winning campaigns across the automotive sector, I have steered the visual direction for major brands including Mercedes-Benz, BYD, XPeng, Smart, and Nissan. My expertise spans the full media spectrum, from high-impact TV commercials and expansive out-of-home (OOH) executions to striking press campaigns and high-end commercial print productions. I like to create engaging, entertaining and visually compelling narratives that command attention.

My approach is highly versatile and rooted in an uncompromising standard of craft. Whether I am conceptualizing original, ground-up content, such as bespoke photographic art direction. Or meticulously localizing global brand assets to resonate authentically within the Irish market, I bridge the gap between the brand's vision and effective execution.

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