Mercedes x Traitors

Bringing the treacherous world of The Traitors into a Mercedes-Benz.

As the official car partner for The Traitors Ireland, Mercedes-Benz Ireland launched a comedic new TV campaign featuring the new electric Mercedes GLC. Together it Reblis Films and director James Fitzgerald, we created a campaign than features four 10-second spots that tap into the intense deceit and mistrust of the hit reality show, turning  simple family trips into mini roundtables.

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