Dublin, IRE
The Londis brand is all about understanding it's locals and in turn, stocking its shelves with exactly what they need. That's why we started by analyzing sales data from every Londis store in Ireland, to create the campaign. Uncovering unique shopping patterns in every county. This gave us everything we needed to craft an entertaining campaign that resonated with locals all around Ireland.
helping to boost sales and affinity with the Londis brand. The campaign also struck a cord with advertising award judges, ending up winning several prestigious ICAD and Shark awards.
