Dublin, IRE
In Ireland we take having the best butter in the world for granted. We don't celebrate how our temperate climate makes for the perfect grass growing year round. Or how our farms are run by the most talented farmers. That is until A True Taste of Kerrygold changed all that.
The campaign was massive. Produced over two years we made over ten films, composed an original score, created countless social post as well as interactive websites for multiple markets around the world. The campaign ended up being seen by over 50 million consumers worldwide.
It was hard not to fall in love with dairy farming and all the people involved whilst making this campaign. And it was a campaign that kept on giving, winning several creative awards over the length of the campaign.
