Dublin, IRE
Unlike their competition Häagen-Dazs is made with simple and real ingredients. Where their vanilla for instance is made of 4 ingredients (fresh cream, milk, eggs, and sugar), a competitor like Magnum vanilla ice cream contains 25 ingredients.
The job was to visually communicate this simple message to a global audience, in a playful and engaging way. The results were literally popping with fresh and delicious ingredients.
The creative was carefully crafted using CGI, to create the most mouth watering and photo realistic animations. There could be no question in the viewers mind whether they were looking at real ingredients or not. The lighting had to look natural. All of the ingredient's movements and behaviours had to be convincing. The stawberries succulent. The chocolate premium.
Each of the Häagen Dazs core flavours got it's own unique treatment. I think the results speak for themselves.
