Finance

I’ve had the pleasure of shaping award-winning work across the financial sector, creating campaigns for trusted institutions like AIB, Ulster Bank, Allianz, and Grant Thornton. My experience covers a wide mix of media, from high-profile TV commercials, outdoor (OOH) executions to striking press and social media campaigns. Finance can sometimes feel complicated, so I specialize in turning complex products into accessible, visually compelling stories that build genuine consumer confidence and capture attention.

My approach is adaptable but always rooted in a high standard of craft. Whether I’m building original concepts from the ground up—like bespoke art direction for retail banking—or carefully tailoring global assets so they feel right at home in the Irish market, my goal is always to connect an institution's strategic vision with beautifully crafted execution.

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