Dublin, IRE
The year was 2021. Covid was rife. Like the country, advertising production was also in lockdown. Yet Apache Pizza still had a brief, 'Sell loads of Pizzas this Valentine's weekend'.
The answer was simple! Make a pizza fragranced perfume, build a campaign around it, oh and only use stock footage 😅
The campaign ended up being a massive success! Sales went through the roof. Customers went crazy trying to win 'Eau de Apache'. And the creative awards came rolling in. The campaign was lucky enough to pick up ICAD and Shark awards for 'Integrated Campaign' and for the film, which was made purely from stock footage.
