Dublin, IRE
The 'Pawscription' campaign looked to communicate that Allianz pet insurance not only benefited the pets, but their owners too. It aimed to reframe the emotional connection between pet owners and their pets, driving home the message that pet insurance is a valuable investment.
The campaign features an illustrated print series of pets, all built in CGI, designed to mimic the shape of human pharmaceutical products. Using a minimalist, pharmaceutical-inspired visual style, the campaign was carefullty crafted and completely build using CGI.
The campaign picked up a number of awards, including a coveted Silver Bell at the ICAD awards 2024.
