Dublin, IRE
Allianz Ireland's Fear versus Courage campaign was about encouraging people to face their fears and take bold steps in life, both big and small. We used the GAA scoreboard as a device that highlights how fear can hold us back, while courage can help us overcome challenges and reach new heights.
The campaign ended up being very successful for both the Allianz brand, as well as from a creative point of view. The 'Fear v Courage' campaign ended up winnging several ICAD and Shark awards for 'Integrated Campaign, for the TV Commercial as well as for the OOH creative.
